Riot Games – Spike Masters: The Battle for VALORANT HQ

A new FPS title VALORANT needed to get the attention of the Czech gaming community, which lives mainly on Twitch. That's why we created a new concept that combines a king of the hill tournament with a reality show. In Spike Masters, teams from all over the country competed for the opportunity to occupy VALORANT HQ - a luxury penthouse in the only V-shaped building in the world, Prague's V Tower where winners could enjoy spotlight, premium treatment, high-end PCs and company of Twitch celebrities.

 

THE CASE STUDY

Partners in crime

Client: Riot Games
Brand: VALORANT
Agency: DDB FTW Worldwide
CCO: Dora Pružincová
CD: Ivan Soukup
Head of Art: Emil Nitkulinec
CW: Ondřej Kolek
AD: Bedirhan Akcan
Production: WeSmart & Fame Factory

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