GrandOptical – Gamer Eye Test
Esports teams make sure their proplayers train a lot, eat well, excersise and are in good mental condition to give the best performance. However, one important area has been neglected by both players and the teams – the eyesight. GrandOptical therefore partnered with Entropiq, a leading esports organisation in the Czech Republic, to create awareness around eyesight health and its impact on performance in gaming. 👁️ 🎮
Partners in crime
Client: GrandOptical
Agencies: DDB FTW Worldwide & DDB Prague
CCO: Dora Pružincová
Experiential Creative Lead: Lluis Rotger
CDs: Ivan Soukup, Amila Hrustic Batovanja
Head of Art: Emil Nitkulinec
CW: Ondřej Kolek
AD: Bedirhan Akcan
Production: Fame Factory