Logitech G PRO & Astralis:
CROSSFIRE
The best product placement is when the story cannot be told without the product.
Logitech G sponsors some of the best esports teams in the world but has been receiving dull, emotionless product placement for its support. That’s why we came up with a social experiment that used Logitech’s state-of-the-art headphones 🎧 to test team’s communication and trust.
And the emotions were overwhelming! 🥹
WHAT DID PLAYERS THINK ABOUT THE EXPERIMENT?
WHAT HAVE EXPERTS GOT TO SAY?
Discover the full story & stories of other teams at the ZERO Fiction platform.
Partners in crime
Client: Logitech G PRO
Agency: DDB FTW Worldwide
CD: Ivan Soukup
CW: Ondřej Kolek, Andrei Gurau
AD: Bedirhan Akcan
Production: in-house Astralis
Director: Andrei Gurau