DDB FTW – Unexpected Hire
When DDB launched its new global positioning “Unexpected Works”, its offices around the globe were encouraged to bring it to life.
Sitting at the intersection of pop-culture and gaming, DDB FTW pulled off a hillarious PR stunt that trolled the entire ad industry – we hired cartoon character and notoriously unemployed advertising douche Jerry Smith of Adult Swims’ show Rick & Morty as my CD partner. 💥
Well, at least his perfectly manicured LinkedIn persona with all the influential connections in the ad & marketing industry.
"I got my sixth promotion this week, and I still don't know what I do!"
— Jerry Smith
Partners in crime
Client: DDB FTW Worldwide
Agency: DDB FTW Worldwide
CCO: Dora Pružincová
CD: Ivan Soukup
CW: Gert Laubscher
Experiential Creative Lead: Lluis Rotger
AD: Bedrihan Akcan
Jerry Smith