TURBOKADDY

How we made Kaufland cool by turning the symbol of seniors into the hottest gaming accessory.

When shopping for groceries, young Czechs never consider Kaufland because they perceive it as a supermarket for "old people". 👵 To them, shopping at Kaufland is as uncool as carrying around a shopping caddy.

To change that perception, we partnered Kaufland with SINNERS, the best esports team in the country, and turned shopping caddy into TurboKaddy – a revolutionary MEMErch for gamers 🎮 inspired by seniors. 🎒

What followed was a hell of a viral ride… 🚀

👇WATCH THE CASE STUDY👇

OR EXPLORE THE 🤩 CAMPAIGN

The idea of this absurd product was first introduced as a meme that quickly went viral. So we made TurboKaddy a reality in collaboration with a popular Czech backpack company called Braasi. It was launched with an online video followed by reviews and content from influencers.

REACTION TO THE TURBOKADDY IDEA FROM THE BIGGEST CZECH STREAMER

TURBOKADDY PRODUCT ANNOUNCEMENT VIDEO

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REVIEW BY
A RAP CULTURE & FASHION MAG

SATIRIC CREATOR PRANKING SENIORS WITH TURBOKADDY IN KAUFLAND

Partners in crime

Client: Kaufland
Agency: DDB FTW Worldwide
CCO: Dora Pružincová
CD: Ivan Soukup
Head of Art: Emil Nitkulinec
CW: Ondřej Kolek
AD: Bedirhan Akcan
Junior Designers: Kryštof Henzl, Danila Shlenov
Director: Kryštof Jankovec
Photographer: Pavel Hejný
Product Design: Šimon Brabec, Braasi Industry

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