Velkopovický Kozel is one of the most consistent brands I’ve ever worked on. In client’s eyes, the consistency is what has secured Kozel its continuous growth in domestic and foreign markets over the last decade. But it has also led the brand to extreme self-conservation and even rigidity. So what do you do when the client desperately seeks a change while at the same time being scared to death of it?

You elevate the craft, improve storytelling without changing the brand narrative and make the consistency work for you.