Men over 60 often feel like they are losing grasp on the modern world and that they have been forgotten by the rest of the society. Březňák beer which is still brewed the same old school way as when the brewery was founded back in 1753, recognised those sentiments of older men.

So we were tasked to create a campaign that would help those men restore their self-esteem while converting them to Březňák lovers. And the easiest way into old man’s heart is through his son.