Hello stranger!

My name is Ivan. On the server, I go by ducin. I’m a Creative Director with 15 years of experience.

You see, long before I became an adman, I was a gamer. After a decade in traditional agencies, I joined DDB’s global gaming and esports hub, finally merging two of my greatest passions. Between 2021 and 2023, I led gamer-centric campaigns for endemic and non-endemic brands, including a Cannes-awarded work for Kaufland.

But before playing video games, I played with LEGO bricks. Play has always been at the heart of everything I do, whether I realised it or not. And so it brought me full circle to the LEGO Group’s in-house agency, where I am currently exploring the future of play as a Global Creative Director, G.A.M.E.